In today’s world countless distractions are pulling your potential clients every which way. Personalized messaging is an effective way to cut through the noise and grab a potential client’s attention. AI can help achieve this through analysis of information, the construction of a client profile, and then write personalized messages to be used by a sales rep. Through effective, specific, tailoring of messages you will be able to grab a client’s attention and properly convey your message to them despite everything going on around them.